art by @mongequentin

Friends of Jenny believes that Black Lives Matter and stands for a just, equitable world.
As business owners, we are committed to joining in meaningful, lasting action against racism: by listening to Black voices, supporting organizations that fight oppression and heal communities, and creating dedicated space within our shop to spotlight Black-owned businesses we love. 
This also has meant doing a lot of personal work, learning and listening, critical introspection and opening up conversations both online and offline with friends, family and our community. We are committed to continuing this journey, and encourage you to join us.


Our Commitment: 

We are committed to making meaningful changes at Friends of Jenny. As we listen and learn, the ways that we show up for justice will grow and change, and these action items are just the starting point. Here are our first small steps as a company:

  • Continue to contribute to nonprofits supporting Black communities. So far, we have donated to: Black Lives Matter- Toronto chapter, The Bail Project, The Black Health Alliance
  • Have conversations about expanding diversity in all areas of our company
  • Commit to growing Friends of Jenny inventory to include a minimum of 15% Black-owned brands
  • Continue to highlight Black-owned brands, creatives, educators, and influencers on our social media 

If you have any other suggestions for how Friends of Jenny can contribute, we’d love to hear from you. We are ready to do better.

Resources for education and action that we have found valuable:

Organizations to Donate to:

Black Visions Collective  
Bail Project  
Audre Lorde Project  
The Remix Project Toronto 
Black Futures Lab  
Reclaim the Block
Know Your Rights Camp
The Loveland Foundation
Showing Up for Racial Justice

Books to Read:

White Fragility by Robin Diangelo
Me and White Supremacy by Layla F. Saad
How To Be An Antiracist by Ibram X. Kendi
So You Want To Talk About Race by Ijeoma Oluo
Why Are All the Black Kids Sitting Together in the Cafeteria by Beverly Daniel Tatum

Become a patron of The Conscious Kid (We did!) to access resources for parents and children, including their list of “41 Children’s Books to Support Conversations on Race, Racism, and Resistance”.

Black-Owned Businesses to Support:


Sindiso Khumalo
Goodee World
Ka Space
Tove Studio
House of AAMA
Sincerely Tommy
Duro Olowu
The Folklore 
BLK MKT Vintage
Studio 189
Aliya Wanek
Fe Noel
Christopher John Rogers
Cold Laundry


Brother Vellies
Petit Kouraj
Flat Fifteen
Black Pepper Paperie
Omi Woods


KNC Beauty
Dehiya Beauty
Shea Moisture
Eu'genia Shea
Shani Darden
Oui the People


Real Talk Candles
Naked Clay Ceramics
Elan Byrd
Claude Home
Bole road textiles
Tracie Hervey
Studio Nom
Denniston House
Ceramic Meltdown
Lolly Lolly

For a more extensive list of BIPOC owned businesses visit: Black Owned Businesses

Watch and Listen:

NPR : Talking Race with Young Children
NPR : Code Switch Podcast
New York Times: 1619 Podcast
Unlocking Us Podcast with Brené Brown with Ibram X. Kendi

13th by Ava Duvernay
The House I Live In by Eugene Jarecki
LA 92 by T. J. Martin and Daniel Lindsay
Knock down the House by Rachel Lears

Further reading:

For an excellent Black Lives Matter resource, visit:

*This is an ever evolving list and we will continue to add resources, brands and creatives to support and follow as we learn and discover more.